RETN Strengthens IP Network with Geofeed

Delivering precise, transparent IP location data for better connectivity

We are excited to announce the successful implementation of Geofeed for our IP network! This initiative significantly enhances the accuracy and transparency of our IP geolocation data, benefiting both our partners and users.

What is Geolocation?

Geolocation is the process of determining the physical location of an IP address. It enables websites and services to deliver localised content, comply with regulations, and improve user experiences. Inaccurate data can lead to frustrating access issues.

Why Geofeed?

Geofeed allows network operators to publish accurate location data for their IP prefixes in a standardised format. This benefits both operators and geolocation providers by ensuring accurate IP representation and providing reliable, up-to-date data. 📊

Key Benefits:

✅ Accuracy & Reliability: Enhanced control over IP location data, reducing geolocation problems.

✅ Simplicity: Centralised management of all IP locations for easier updates.

✅ Improved Performance: Faster routing decisions and reduced latency.

✅ Resolved Access Issues: Ensures seamless content delivery.

✅ Increased Transparency: Clear insights into IP geolocation data.

Artur Zhitenev, Senior NOC Engineer at RETN, commented, "Inaccurate geolocation for an IP was one of the problems faced by our NOC team quite often. It was challenging to resolve since it involved third-party geolocation providers, which affected the accuracy of IP locations. By implementing Geofeed with automation, we can ensure our IP records are up-to-date, optimising the user experience."

Michael Poon, IP Engineer at RETN, added, "Implementing Geofeed is a vital step toward a more reliable internet. We not only improve the accuracy of our IP geolocation data but also empower our partners to make informed routing decisions. By standardising IP geolocation data, we can enhance routing accuracy and reduce latency in content delivery. This proactive approach not only streamlines our operations but also aligns with industry best practices."